Jyrki Nilson is a results-driven global business leader with over 25 years of expertise in B2B partnerships, strategic negotiations, and international business development. Having lived and worked in Greece, Israel, Spain, Thailand, Türkiye, the USA, China, the United Arab Emirates, and Finland, he possesses a deep cross-cultural understanding, allowing him to seamlessly navigate diverse markets and foster high-value collaborations across industries.

As Director of Global Partnerships & Sponsorships at the World Tourism Forum Institute, Jyrki spearheaded initiatives that strengthened industry relationships, expanded global partner engagement, and enhanced market share. He has successfully developed strategic alliances with key tourism and investment stakeholders, creating impactful public-private partnerships under the World Tourism Forum Institute and its flagship platform, the Global Tourism Forum.

Previously, as Business Manager at GoSleep, Jyrki exceeded sales targets, optimized distribution efficiency, and secured contracts with five major airports through compelling business proposals. During his tenure as President of Tours International America, he expanded the company’s global client base, led high-profile destination promotions, and negotiated major contracts to enhance business growth.

His 10+ years at Emirates Airline saw him lead commercial operations and marketing efforts, increasing passenger numbers and strengthening the airline’s foothold in competitive international markets. He played a key role in positioning Emirates Holidays as a premier leisure service provider in Asia and Australasia, forging key partnerships with tourism boards and travel distributors.

Jyrki brings this extensive experience to Max Rangeley & Partners, leveraging his expertise in partnership development, market expansion, and strategic negotiations to create new business opportunities and broaden customer options. His vast global network make him a trusted partner in driving sustainable growth, optimizing cross-border partnerships, and leading high-stakes negotiations in an increasingly interconnected world.